Technology has grow to be a part of our day by day lives, and there is most likely no facet in human life which is left untouched by Internet. Without his work in the Nineteen Fifties and ’60s, there could be no field of study that sought to elucidate how the nuances and nice sweeps of human historical past are made doable by media of communication—how media determine the ideas and actions of people and society, in a comfortable” means.
Media ecologists know, usually, what it’s they are occupied with—the interactions of communications media, technology, technique, and processes with human feeling, thought, value, and behavior—and they know, too, the sorts of questions about those interactions they are concerned to ask.
In different phrases the human being is actually disappearing from his personal society, just as the automobile long ago brought on him to disappear from the streets of his cities ur society is increasingly coming to be run and operated by machines as a substitute of individuals.
We are the grid, even when we do not assume so about ourselves as a result of, in some way, we are conforming to the cultural dictates of the new and emerging media, and we’re in a hurry to dump the previous methods or willing to be numbed from acknowledging it. In so doing, we are, in plain view, changing into and allowing ourselves to be enslaved by technology, and can’t even grasp that we are within the act of doing so and are wanting to experience pell-mell into the technological virtual world.
In response to Rushkoff, our obsession with reality tv is a product of a tradition that has us consistently tuned in to what’s happening in the present – just click over to Twitter or Fb and you can see real-time updates from individuals all over the world, lots of whom you’ve probably never met.